Programmatic, Senior Account Executive
Description
About EssenceMediacomX
EssenceMediacomX, part of GroupM, is a global data and measurement-driven agency whose mission is to make advertising more valuable to the world. After merging in 2023 EssenceMediacom fuses Essence’s performance, data, analytics and creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic media expertise.
Visit www.essencemediacom.com for more information!
Google via Media Futures Group - A little about us:
Google has consolidated its media agency partnership into WPP’s GroupM, building on the world class digital work that Essence has delivered for Google for over 15 years. Media Futures Group (MFG) is a bespoke team that delivers on our commitment to Google for a more strategic, creative and integrated media approach established to drive better business results.
The MFG team is made up of best in class digital, offline, and integrated media experts who work together to enhance media’s contribution to Google’s business. MFG is powered by Essence, MediaCom, and other constituent parts of GroupM around the world. The MFG team operates in a seamlessly integrated way across strategy, planning, investment, creative, business sciences and analytics, data and technology. The profile of people who work in MFG are world class, committed to establishing a new high water mark in the media industry.
The convergence of expertise and excellence makes MFG the most progressive and exciting team in advertising and media, globally. The characteristics of successful MFG team members are that they are highly collaborative, intellectually curious and constantly reach for excellence.
MFG is committed to the growth of our people as a means to unleash the potential of Google’s business. We are invested in whole-person wellbeing, values and behaviors that reflect our mission and purpose, and providing the tools and systems needed to do the best work of your career. We are constantly challenging ourselves to find new ways to deliver on those commitments through our community groups, mental health allyship, and a work environment that is conducive to our teams feeling included and supported. This is a team empowered by limitless possibilities.
Job Purpose
Biddable & Programmatic involves planning & flawlessly executing programmatically bought media plans, across paid search, biddable display, paid social and emerging biddable & programmatic platforms, as well as deploying unsurpassed platform knowledge & smart use of audience data, and developing industry-leading technology (secured through collaborative supplier partnerships) to facilitate 1:1 communication with our audience.
As Senior Programmatic Media Executive, you will be responsible for managing and optimising different types of programmatic inventory – from private exchanges to FBX. You will work closely with the Programmatic Media Managers to create world class programmatic plans which exceed our client’s expectations whether branding or ROI driven.
Contributing to the execution of programmatic media activity, building strong platform knowledge & supplier relationships to support flawless delivery of media plans, optimisation, testing and analysis.
What we need from you
- Effectively manage your designated programmatic campaigns; ensuring ongoing and timely optimisation is delivered and constantly looking for opportunities to improve performance
- Take ownership of some elements of the testing plans of your clients and suggest new ideas for testing, including planning, executing & evaluating tests with methodical accuracy
- Grow your knowledge of programmatic platforms such that you attain a detailed knowledge in all programmatic media practices within the first 12 months in role
- Develop further expertise within one chosen element of programmatic (PMP, DSP, DMP) and implement best practices and take ownership of the documentation of & team knowledge sharing relating to some parts of this
- Conduct performance analysis, internal data maintenance, issue identification and solution development
- Oversee, as appropriate, the performance of more junior team members ensuring that you are checking their work and advising them on the correct course of action
A little bit about you…
- Likely to have some experience working on Biddable or Programmatic platforms, or have commensurate experience in digital roles working with other Account Executives / Account Managers
- Working knowledge of ad serving solutions.
- Strong analytical skills and a natural affinity for numbers is key; You must be able to analyse raw data, draw conclusions and develop actionable recommendations as needed
- Excellent communication skills, both verbal and written, will be particularly important in building & developing client and supplier relationships
- Proficiency in Excel (Pivot Tables, VLookups, etc
- Experience with planning and running display campaigns on GDN or YouTube
- Google AdWords Certification (including Video Certification)
- Experience with Google Analytics (plus certification)
- Experience with running campaigns across multiple countries / languages
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibility and activities may change at any time with or without notice.
What you can expect from EMX
EssenceMediacomX’s mission is to make advertising more valuable to the world. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s complex marketing landscape. It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an Essence employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, or marital status.
#LI-FG1